Kosa Burfi

Burfi for DESMA140 [Word + Image].

Blender

Illustrator

📋

Concept and development of a candy brand and packaging inspired by a historical art or design movement.

Maximalism is a design and art approach that embraces visual abundance, excess, and richness, rejecting the restraint of minimalism.

It is characterized by dense composition, saturated color, layered patterns, bold typography, and ornamentation used intentionally rather than sparingly. With Kosa, I wanted to take a South-Asian twist. Drawn from my familial experiences of gifting relatives sweet boxes and sarees when we visited, I wanted to combine both aspects of my gifting culture into a box inspired by regional flavors and print. Inside the box are six flavors, each with paper wrappers featuring patterns from the corresponding region. The exterior of the box is decorative and silver foiled, matching the vark logomark on all the sweets.

For the singles box, I wanted the maximalism of both the sweet and paper wrapper to shine, so I made most of it a thick clear glass material. The base is a complementary color to the sweet flavor, and so is the sticker label on top.

Magenta Kosa box with a floral and diamond print, lid slightly lifted — Open box

Open Kosa box with six burfi in different flavors and flavor cards inside the lid — Burfi close-up

Open Kosa box with the lid card reading "A collection meant to be shared" — Collapsed insert

Kosa box with the lid insert expanded — Expanded insert

Single mango burfi in a clear case with an orange base and label, beside its ingredients card — Singles packaging